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Articles and exercises grounded in neuroscience and coaching psychology to help you work with your brain, not against it.
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How to Regulate Your Emotions at Work: A Practical, Science-Based Guide
What happens in the brain when emotions spike at work, six techniques that calm the nervous system, and a simple way to choose the right one in the moment.
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The Biological Cost of Your Work Environment
Why wellbeing programmes aren't closing the gap, and where the real levers for change sit.
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How workplace culture may be amplifying staff burnout
The HR Director features Sonia Ouarti on how workplace culture is amplifying staff burnout, and why the environment itself has to be the intervention.
Read on The HR Director
8 Career Lessons Women Wish They'd Learned Sooner
Practical wisdom from accomplished women on authenticity, intuition, risk-taking, and self-advocacy.
Founder burnout is becoming a hidden risk in the UK startup investment model
SME Today features Sonia Ouarti on why founder burnout is a measurable biological and strategic risk that investors and boards should take seriously.
Read on SME Today
Getting Free from Other People's Opinion
Why we care so much about what others think, the neuroscience behind it, and a practical exercise to build emotional resilience.
It's Time We Changed the Conversation
Breaking free from limiting patterns through understanding how your brain works, plus a practical belief transformation exercise.
My Journey to Empowerment: Introducing Aida Coaching
How my experiences as a woman in tech, mother, and daughter of a resilient immigrant led me to found Aida Coaching.
Navigating the Emotional Labyrinth of Imposter Syndrome
Insights from neuroscientist Lisa Feldman Barrett on why we feel like frauds and practical strategies to overcome self-doubt.
Neuroscience expert explains the biology of burnout to founders, and how to avoid it
SME Business News features Sonia Ouarti on the biology of founder burnout and the practical steps founders can take to protect their performance.
Read on SME Business News
Singapore's workforce shake-up drives demand for neuroscience-led coaching
Employer News covers how Singapore's workforce transition is fuelling demand for neuroscience-led coaching to support professionals through change.
Read on Employer News
Some Thoughts on Quitting
Why walking away from a toxic situation isn't failure—it's courage.
The Art of Being Heard
Overcome the three core barriers that prevent women from expressing themselves freely in professional settings.
The Biology of Burnout in Female Leaders
Understanding what's really happening in your body when stress becomes chronic, and why high-achieving women are particularly susceptible.
The Brain Behind the Business
Executives Diary Magazine profiles Sonia Ouarti on the neuroscience of high performance and the brain behind the business.
Read on Executive's Diary
The Power of Speaking Up
Why asserting yourself matters and how to overcome the fear of speaking your truth.
UK startup boom risks being built on founder burnout, neuroscience expert warns
UK Business News reports on Sonia Ouarti's warning that the UK startup boom risks being built on founder burnout, and what needs to change.
Read on UK Business News
Unlock Success: Treat Your Life Like a Personal Business
Apply business principles like vision statements, values, and strategic planning to transform your career and personal growth.
What to Do When You Feel the Tears Coming, Even in a Meeting
Practical techniques for managing overwhelming emotions at work, backed by neuroscience.
Women: the tech industry's most undervalued cognitive asset
IT Brief UK publishes Sonia Ouarti on why women represent the tech industry's most undervalued cognitive asset, and what leaders are missing.
Read on IT Brief UK
Your Personal Values
Discover and define the values that guide your decisions, relationships, and sense of purpose.
Your Self Care Cycle
A holistic framework for nurturing every facet of your being and building sustainable wellbeing.
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