I’ve got something better than promising you big overnight transformations.
I'm Sonia, the founder of Aida Coaching. As a French woman, I challenge the status quo, ask the bold questions, and advocate for what’s truly deserved. Life is too short to play small.
With a diverse background spanning tech, marketing, coaching, and mentoring, I bring a unique approach to Aida Coaching—one that blends neuroscience with real-world experience to create lasting change.
I believe that when we understand how our brain works, we gain the power to regulate our emotions, make better decisions, and move through life with clarity and purpose. But my journey into coaching wasn’t just about science—it was personal.
After years in the male-dominated tech industry, I grew frustrated by the barriers that limited not just me, but so many others. Speaking up had never been an issue, but my emotions often took over, leading to reactions I later regretted. I found myself navigating international environments where cultural norms, language, and business expectations were completely different from my own. I wasn’t just adapting to new roles—I was learning to thrive in unfamiliar, high-pressure spaces.
That’s when I realised I needed a different kind of strength.
Everything began to change the moment I got myself a coach.
In the midst of relentless challenges, I longed for perspective, resilience, and the ability to detach from the chaos around me. Coaching gave me exactly that. Through deep self-awareness and mindset shifts, I developed the patience, confidence, and clarity to lead with impact—not just react to my circumstances.
The impact was undeniable. And I knew I had to share it.
Coaching transformed my life, and it fuelled a deeper mission: to help professionals—from founders to leaders—navigate their own challenges with confidence and purpose. Today, I guide individuals who want to build resilience, sharpen their leadership, and create meaningful change in their lives. Because when you understand yourself, you can change everything.
There is a fix and it’s not magic
This isn’t about quick fixes, overnight transformations, or empty promises of skyrocketing success. It’s about a reset—a realignment with who you are and what you truly want.
Grounded in action and free from fluff, my coaching is designed to guide you through this process with clarity and purpose. Together, we’ll cut through the noise, uncover your aspirations, and map out a path that feels both authentic and achievable.
Because this is your life. And if you’re not in the lead role, it’s time to change the script.
A unique blend of neuroscience and coaching
I’m committed to helping you create real, lasting change—equipping you with practical strategies rooted in neuroscience and coaching principles to turn your aspirations into reality.
The individuals I’ve coached come from diverse backgrounds. Some have spent years in careers that never truly fulfilled them, following paths shaped by expectations rather than passion. Others have recognised patterns holding them back—whether in work, relationships, or personal growth—and are ready to understand the ‘why’ behind their behaviours and develop a clear strategy for change.
Wherever you are in your journey, transformation starts with awareness—and the right tools to take action. Let’s work together to make it happen.
For personal growth to truly impact your life, it must be sustainable.
Some people are searching for more than just success—they seek fresh perspectives, a deeper understanding of themselves, and a reconnection to their core values and long-forgotten dreams. Deep down, their authentic selves are ready to emerge—they just need the right nudge.
This is where neuroscience meets action. Understanding how your brain works empowers you to make meaningful, lasting changes. Small shifts, grounded in science, can lead to profound transformations.
My mission is to guide you through this process—helping you rewire unhelpful patterns, elevate your thinking, and build a foundation for sustainable growth. Because when you take action, not only do you change your own life, but you also inspire those around you.
It’s time to cut through the noise and step into your next chapter.
"I believe that when people step into their full potential, they don’t just transform their own lives—they elevate those around them and create a ripple effect of change."
In a world overflowing with content, books, podcasts, and self-improvement seminars, it’s easy to get caught in the cycle of consuming knowledge without real change.
But transformation isn’t about collecting more information—it’s about self-awareness, mindset shifts, and intentional action. Neuroscience shows that true growth happens when we align our behaviours with our values, rewiring our brains for lasting change.
It’s about making conscious choices that shape your future and stepping into the person you truly aspire to be.
Who do you want to be?
If you’re ready to move beyond the surface level and embark on a resetting journey, Aida Coaching is here to support you. Together, we’ll discover your true potential and unlock the true potential that resides within you.
Don’t settle for superficial change. Choose to be empowered and a path to true change.
