I’ve got something better than promising you big overnight transformations.
I'm Sonia, the fearless Founder of Aida Coaching. As a French woman, I don't shy away from asking the tough questions or demanding what I deserve. Life is too short for anything less.
With a diverse background in tech, marketing, coaching and mentoring, I bring a unique approach to Aida Coaching that well and truly sets me apart. My passion for neuroscience drives this: by understanding our brain, we gain more control over our emotions and actions. This knowledge empowers us to move through life with clarity and purpose.
But there's a deeper reason why I chose this path - I was tired of being stifled in the male-dominated tech industry. While I've always spoken up, I grew frustrated with my emotions overpowering me and leading to regrettable actions.
I had to learn to navigate in international territories where the cultural norms, language, and business practices were entirely different from my own. In these foreign environments, I faced the dual challenge of not only being a woman in tech but also being an outsider navigating new and complex cultures. That's when I realised I needed to find a way to protect myself. And now, I'm here to help you do the same.
Everything began to change the moment I got myself a coach.
With my days filled with constant challenges, I found myself longing for a fresh outlook, greater patience and the ability to maintain a healthy distance from the chaos surrounding me. Little did I know, the key to unlocking these transformative qualities would come in the form of a coach.
It was through this dynamic relationship that I discovered the power of shifting my mindset and gaining valuable insights. With each coaching session, I became more self-aware, resilient and empowered to face life's obstacles head-on.
Working with a skilled coach opened my eyes to a whole new perspective.
My personal journey with coaching didn't stop there. Fuelled by the profound impact it had on my own life, I felt compelled to share this transformative experience with others. As I continued to progress in my career, I took on the role of guiding and mentoring women on their own journeys of growth and self-discovery.
These remarkable women came from various walks of life – colleagues, friends, and even women I met at conferences. Each possessed a unique story and had faced their fair share of challenges before summoning the courage to embrace change.
Together, we embarked on a journey of real change, unearthing their untapped potential and empowering them to overcome obstacles with resilience and grace.
Enough is enough!
A pivotal moment arrived when each of these remarkable women fearlessly declared,
"Enough is enough."
Dissatisfied with their job, their daily routines, or the trajectory of their lives, they made a resolute decision that change was essential. It was in this courageous stance that they not only acknowledged the need for a real change but took the proactive step of seeking assistance.
These women command my deepest admiration, for they have demonstrated a strength that often goes unnoticed – the power of vulnerability.
There is a fix and it’s not magic
Here, we’re focusing on something far more valuable than quick fixes, overnight transformations or unrealistic guarantees of multiplying your earnings tenfold. We’ll focus on a reset.
Action driven and free from fluff, I’m here as your coach to guide you through this reset process. Together, we’ll delve deep into your desires, uncovering the life you genuinely aspire to lead. It's about embracing your authentic self and placing you in the starring role of your own life story.
Because this is your life, and if you’re not the leading character, something needs to change.
A unique blend of coaching and consultancy
I’m committed to helping you make tangible changes in your life, providing practical strategies and support to bring your desired change to life.
The women I've coached have come from diverse backgrounds. Some have spent years trapped in careers they never truly loved, following paths dictated by societal expectations after university. Others have recently realised certain behaviours are holding them back and are seeking help to identify the origins and develop a strategy for change.
For personal growth to truly impact your life, it must be sustainable.
There are also those who are seeking fresh perspectives, a renewed understanding of life, and a reconnection to their core values and long-forgotten dreams. Deep within, their authentic selves are eager to emerge - they just need a gentle nudge.
My mission is to support women in initiating small yet significant changes, elevating them to new heights and empowering them to continue their journey independently. By doing so, they become beacons of inspiration for those around them, including themselves. It’s time to cut through the noise and take action.
I firmly believe when women rise, the world becomes a better place.
With our lives filled with endless content, books, podcasts and self-improvement seminars, it’s easy to get caught up in the pursuit of knowledge.
And yet, unlike the endless cycle of consumption, true change isn’t about accumulating more knowledge but about gaining self-awareness and embracing personal growth.
It’s about aligning your actions with your values, and making conscious choices that will help you create the future you desire and be the woman you truly aspire to be..
Who do you want to be?
If you’re ready to move beyond the surface level and embark on a resetting journey, Aida Coaching is here to support you. Together, we’ll discover your true potential and unlock the true potential that resides within you.
Don’t settle for superficial change. Choose to be empowered and a path to true change.
