Sonia
Ouarti

I spent years in high-pressure, international environments across tech and marketing. On the surface, everything looked successful. Underneath, I was constantly pushing against invisible walls, systemic barriers, relentless expectations, and the exhausting habit of reacting instead of consciously leading my life and career.

The real turning point came when I hired my own coach. That experience changed how I understood myself. I realised that clarity, confidence, and resilience aren't personality traits. They can be learned. When you understand how your brain actually works, you gain the ability to regulate your emotions, make better decisions, and stop living in constant survival mode.

That insight stayed with me. So much so that I decided to go deeper. I spent three years studying psychology and neuroscience at King's College London alongside my coaching work. Not as a theoretical exercise, but to truly understand the biology behind stress, motivation, decision-making, and change. I've now graduated with a Master's in Psychology and Neuroscience, and I apply this learning every single day with my clients.

This journey transformed me, professionally and personally. I developed patience where there had been frustration. Confidence where there had been doubt. And clarity where there had once been constant noise.

I founded Aida Coaching to bring together science, coaching, and real life. My work is grounded, practical, and evidence-based. It is designed to help women step out of overwhelm, reconnect with themselves, and move forward with intention.

Because when you understand your brain, you stop fighting yourself. And everything changes.