Neuroscience-Backed Coaching
Work With Your Brain,
Not Against It
Neuroscience-backed coaching, courses, and tools that help leaders and founders think clearly, lead well, and recover when work takes its toll.
20+
Years Experience
1,000+
Clients Transformed
EMCC
Accredited Coach
Trusted by professionals from
Start Here
Wherever you are, there's a first step
Not sure which is right for you?
Follow the path, from a free check-in to going all the way.
Burnout Assessment
16 questions, five minutes, and a personalised reading from Sonia showing where you are and where to start.
Take the assessment →
RESET Cards
100 neuroscience-backed reflection questions in a card deck, built to reset how you think, feel, and lead.
Order your deck →
Online Courses
The Burnout Protocol, Performance That Lasts and the RESET Course: full neuroscience curricula you can take on your own time.
Browse the courses →
Work With Sonia
Private coaching, corporate workshops, and speaking, for when you want a guide alongside you.
Book a free call → Steps 2 and 3 together · Save £59
The RESET Course and the RESET Cards for £99 £158
Watch the lesson, then draw the card. Free UK shipping on the deck.
Sonia Ouarti
After years navigating high-pressure, international environments in tech and marketing, I discovered the transformative power of understanding how our brains work.
When we understand our brain, we gain the power to regulate our emotions, make better decisions, and move through life with clarity and purpose.
I founded Aida Coaching to bring this science-backed approach to leaders, founders, and professionals ready for real, lasting change.
When you want a guide alongside you
Private Coaching
One-on-one sessions for founders and leaders navigating complex challenges.
Corporate Workshops
Science-backed team coaching that builds resilience, clarity, and high-performance cultures.
Speaking
Keynotes on resilience, leadership, and mindset for corporate events, summits, and panels.
RESET Course
Stop feeling stuck. Start understanding why.
Built for mid-career professionals, leaders, and founders who’ve hit an invisible ceiling. RESET uses neuroscience and coaching psychology to show you what’s really holding you back, and gives you a personal framework to move forward.
13 Video Lessons
Science-backed curriculum
Self-Paced
Go at your own speed
£129 One-Time
Lifetime access
7-Day Refund
No questions asked
Course + RESET Cards
Get both for £99 £158
Watch the lesson, then draw the card. Free UK shipping on the deck.
The Burnout Protocol
The biology of sustainable performance.
For high performers who feel the strain building and want to stay ahead of burnout. A 13-lesson self-paced course grounded in neuroscience: what happens in your nervous system under sustained pressure, why rest stops restoring you, and how to build a personal protocol that keeps you performing at your best.
Already running on empty? It works for recovery too.
13 Video Lessons
Science-backed curriculum
Exercise Workbooks
One per lesson
Lifetime Access
Return anytime
7-Day Refund
No questions asked
Performance That Lasts
How high performers keep performing, without burning out.
For people who deliver at a high level and want to keep doing so. The course has 11 video lessons in four parts: Understand, Recover, Change the pattern and Keep it going. It is self-paced, and every lesson is open from day one.
11 Video Lessons
In four parts
39-Page Workbook
An exercise for every lesson
5 Audio Practices
Guided MP3s to use away from the screen
The Protocol Builder
On your phone or your laptop
Lifetime Access
Return anytime
7-Day Refund
No questions asked
Own The Burnout Protocol?
Performance That Lasts is free for you, and it is already in your dashboard.
Sign in to start →
What Clients Say
"Within a month of coaching, I had already completed a major life goal that has been on my list for years."
Claire
Senior Marketing Director
"Sonia helped me see patterns I'd been blind to for decades. The transformation has been profound."
John
Tech Founder
"I finally understand why I kept hitting the same walls. Now I have tools that actually work."
Maria
Executive Leader
"The science-backed approach made all the difference. Real, lasting change."
Ash
Startup CEO
Stay in the loop
Sign up now to receive monthly articles and weekly exercises to start your journey.
Find your starting point
Not sure where to begin? Take the free assessment. Five minutes, and you'll know exactly which next step is right for you.