Frequently Asked Questions

Aida Coaching combines neuroscience and coaching psychology to help professionals, leaders, and founders create lasting change. Founded by Sonia Farquharson, who holds a Master's in Neuroscience from King's College London, our programmes are grounded in evidence-based practice.

After payment, you'll be automatically enrolled and redirected to your course dashboard. You can also sign in at any time at courses.aidacoaching.com to access your content.

We accept all major credit and debit cards, Apple Pay, Google Pay, and Klarna. All payments are securely processed through Stripe.

For the Burnout Protocol course: full refund within 7 days of purchase, no questions asked. For the RESET programme: full refund within 7 days if the programme hasn't started, 50% refund before the second session, and non-refundable after (exceptions for medical emergencies).

This course is designed for leaders, founders, and professionals who are experiencing burnout — or who recognise the early signs and want to act before it gets worse. If you're ambitious, driven, and feeling the toll of sustained pressure, this is for you.

No. This is an educational course grounded in neuroscience. It will help you understand the biology of burnout and build a recovery protocol, but it is not therapy or medical advice. If you are in crisis, please seek professional support.

The course has 13 video lessons. Videos 1–5 are available now, with the remaining videos being released shortly. We recommend watching one per week to allow time for integration and exercises. But it's entirely self-paced — go faster or slower as you need.

Even better. Prevention is one of the key themes of this course — you'll learn why burnout is preventable and how to build habits that protect you before it takes hold.

None at all. Everything is explained from first principles. Whether you're new to neuroscience or have a background in it, the course meets you where you are.

RESET is for mid-career professionals, leaders, and founders who feel stuck despite external success. If you’ve tried self-help but lack direction, seek clarity in your life or career, and want a structured, science-backed approach to transformation, this course is for you.

12 video lessons across 3 phases. We recommend one per week — about 1–2 hours including the workbook exercises. But it’s entirely self-paced — go faster or slower as you need.

RESET combines neuroscience and coaching psychology in a structured, evidence-based programme. Every exercise is grounded in peer-reviewed research and designed by someone who’s lived the experience of burnout and career reinvention — not motivational fluff.

Absolutely. Each video is 15–25 minutes, plus time for the workbook. At one lesson per week, that’s about 1–2 hours — and you can fit it around your schedule however you like.